Woodpecker Flooring-header

Digitising Real Flooring for Lifestyle CGI & Digital Marketing

Woodpecker Flooring partnered with Pikcells to create a complete library of digital assets for their premium flooring collections. Using physical flooring samples, we produced accurate tileable textures before designing photorealistic lifestyle interiors that showcased each floor in beautifully styled spaces.

Creating Tileable Flooring Textures

Every project begins in our photography studio, where each flooring plank is captured under controlled lighting.

Our artists then create seamless tileable textures that faithfully reproduce the colour, grain and character of the original flooring. These textures form the basis of every CGI scene and provide digital swatches for wider marketing use.

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Interior Design-Led Lifestyle Imagery

With the flooring digitised, our interior designers create contemporary room sets that place the floor at the centre of each scene.

Carefully selected furnishings, materials and lighting produce aspirational yet commercially relevant interiors, helping customers visualise every flooring collection in a realistic home environment.

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Complete Digital Asset Library

Alongside the lifestyle CGI, Pikcells delivered a complete set of supporting marketing assets, including:

  • Seamless tileable textures
  • Digital swatch imagery
  • 3/4 angle finish shots
  • Individual plank photography
  • Photorealistic lifestyle CGI

Together, these assets provide Woodpecker Flooring with a consistent visual library across their website, catalogues and marketing materials.

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Services Delivered

  • Flooring Photography
  • Tileable Texture Creation
  • Interior Design & Styling
  • Lifestyle CGI
  • Product Swatches
  • Individual Plank Photography
  • Marketing Imagery

Our clients.

We value a great working relationship with our clients above all else.
It's why many of them have worked with us for years as their trusted partner.

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