Elevating a brand through interior design.
In a homogenised market place it's crucial that an energetic and progressive brand like Wren is able to distinguish itself and stand out.
We worked extensively with Wren to develop a very aspirational aesthetic, providing ideas to customers that would attract them to the product and entice them into the showrooms.
Wren are widely recognised as having the best looking imagery and brochures in the marketplace. Our interior designs and CG images have contributed to them winning two prestigious awards, the Ideal Home Kitchen of the Year and Livingetc Style Awards.
Good affordable design.
Good interior design isn't always about expensive kitchen products, Wren supply a wide range of kitchens to suit the majority of budgets. For the cost effective cabinetry our designers plan simple layouts and elevate the design with first-rate styling and propping.
From disruptor to #1 kitchen retailer.
Since 2009 Wren have expanded rapidly, becoming the number one kitchen retailer in the UK. We began working with them on their Linda Barker kitchen range, designing and producing 15 beautiful room set images which still look the business today.
By 2016 Wren raised the bar again launching a brand new kitchen range, Infinity. The introduction of Infinity allowed us to expand on our CG offering, we introduced motion by creating short animations for use in their advertisements as well as a project to engineer a fully interactive 360 configurator tool.
Wren 360 kitchen configurator
Inventing a solution.
We’ve been the developers of Wren Kitchens online configurator tools since 2017 when they asked us to build an online configurator to replace their existing outdated one. Crucially this new configurator had to be capable of handling their vast product range, including all of their doors in all colours and finishes along with a selection of handles, worktops and splashbacks.
Wren approached us once again in 2021 looking to improve the configurator further, by adding new products, but crucially they wanted a broader range of interior styling, with a view to them moving into international markets where properties differ considerably.
Make it better.
The 2017 interactive was a pioneering product at the time, with a vast product library capable of millions of combinations and providing full 360° views of a kitchen interior in full screen, for a more immersive experience. Building on this product and with increased experience in interactive tech we designed a completely new 360° configurator, built from the ground up.
The resulting tool features literally billions of possible kitchen combinations, with the addition of property designs which is also quick and engaging for customers to use. We also included interior styling options where users can configure further changes to wall colours and floor options.
The latest tech.
The interactive configurator uses the latest WebGL technology, allowing it to work on all modern web browsers and on nearly any device, without the need for any plugins or downloads. It just works!
Effective tile generation.
We also created a bespoke 'tile generation system' which split each layer up into small sections, only loading tiles when a user is viewing them. This greatly speeds up the system and improves its reliability, allowing tens of thousands of concurrent users to access it at once.
In 2023, Wren made a bold move into the bedroom furniture market, expanding their offering to include two stylish ranges of fitted bedrooms. Wren approached us to help bring their bedroom visions to life, commissioning our team to create four gorgeous CGI bedroom interiors that showcase the new catalogue of products.
Our talented designers created CGI flat-lay images to effectively communicate each design concept to Wren's marketing team. They were given free reign to create unique and inspiring spaces, highlighting the elegance and quality of Wren's fitted wardrobes and furniture. The result is a collection of beautiful CG images that are both stylish and functional, demonstrating Wren's commitment to quality and cutting-edge interior design.
Interior 3D to TV.
We've worked in partnership with Wren on their TV campaigns for a number of years, producing animated kitchen roomsets as well as more complex motion tracked VFX.
In 2022 Wren wanted to visually display their in-store VR experience in their 'Greatest Showroom' ad campaign. To achieve the visual effect they mixed our animated kitchen interior with rotoscoped choreographed dance performances.
In 2019 Wren's TV campaign, used motion tracking VFX on a CG kitchen to great effect, which is visually indiscernible from a real room set. Wren have become renowned as the front runner for on-trend and inspirational kitchen imagery, so using CGI in this way allows us to swap out interiors as new trends emerge throughout their campaign.