Picture perfect panels.
Kronospan is the worlds leading manufacturer of wood-based panels, which are used to manufacture everything from furniture and flooring, right up to larger applications, such as timber framed houses and large architectural facades. Over the years, Kronospan has established itself as the market leader, providing durable and sustainable products to meet the needs of their customers in a wide range of industries.
From wood to wow.
As part of their marketing efforts, Kronospan collaborated with us to produce a wide range of CG images that showcase the various applications of their wood-based panels. These images are used internationally in their brochures and literature to help customers visualize how Kronospan's products can be utilized in different settings. Our partnership with Kronospan is ongoing and we're proud of our contribution to their marketing efforts.
For their 2023 marketing campaign Kronospan commissioned a series of conceptual CG interiors. Our interior designers were given creative freedom to showcase their wood-based panels in public and private applications. The designers used a series of flat-lay CGI's to communicate colour and texture combinations alongside handpicked props. Images like these are a brilliant example of how our interiors team can bring even the simplest products to life through striking visuals.
For their 2022 Décor Brochure, Kronospan commissioned a series of custom CG interiors, providing basic inspiration shots for each range. We researched and developed these concepts further to create rooms with a cohesive style. Our team designed and built each interior setting and rendered two vignette shots to maintain consistency with Kronospan's previous décor books.
In 2015 Kronospan approached us with a brief to showcase their premium exterior cladding product, Koncept, to architects and specifiers. Our team designed three unique buildings with contemporary architecture in commercial, residential, and public space environments. The primary goal was to showcase the product's weather resistance and excellent looks at all times of day and lighting situations.
The design of each building was carefully crafted to be realistic, with intricate details and a solid design scheme based around the current architectural trends that would make them memorable to potential clients.
Style & durability.
For the public building CG we achieved more realistic results by creating 'wet' paving using vertex painting and several textures for reflection, gloss, and colour.
The residential landscape and cladding details were modelled and textured under a tight two-day deadline, using purchased models and freeform tools to create a convincing pine forest with soil, moss, and other organic materials.