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Crafting Visual Consistency
Across multiple product lines, our design team ensured a cohesive look and feel. Colour palettes were carefully harmonised to maintain brand consistency, while lighting and camera composition created a sense of continuity between room types.
Our 3D artists modelled each furniture piece from supplied CAD data and technical drawings, enhancing surfaces with handcrafted materials to mirror real-life finishes such as Artisan Oak, Sandeiche and Beton Hell.
Delivering Realism at Scale
Because Möbel-Direkt’s range is extensive, we optimised workflows for efficiency. This allowed the client to update finishes, layouts and accessories rapidly across scenes.
This flexible CGI system gives Möbel-Direkt a scalable library of visuals for their online store, marketing campaigns and social media, helping them communicate product detail and atmosphere without repeated photoshoots.
The Result
Our partnership with Möbel-Direkt produced a cohesive set of CG images that speak directly to their audience: contemporary, affordable and realistic. The visuals convey a sense of home: approachable design, quality craftsmanship, and everyday functionality.
These images now anchor Möbel-Direkt’s online presence, illustrating how CGI can bridge the gap between value and visual impact.