In 2017 Wren asked us to build them a new online kitchen configurator. It had to replace their current one and feature their vast product range, including all their doors in all colours and finishes along with a selection of handles, worktops, splashbacks, wall colours and floor options.

The only prerequisite was that it solved some of the problems they were having with their current tool.

First that the resolution was pretty small [1280], second that you were quite far away from the action and third there was a lack of interactivity and movement.

Try it out here.


Building on our vast experience of product configurators we began working on a pioneering, interactive 360° configurator which allowed customers to rotate their view to look at each part of the space. It also meant that the size could easily fill a whole screen so was more immersive.

After the initial prof of concept was approved we begin engineering a very quick and lightweight solution that would work seamlessly with the large user numbers anticipated.

The resulting tool features millions of possible combinations but is also quick and engaging for customers.


When viewed on a tablet or mobile device the technology made use of the accelerometer adding to the more interactive feel.

We also created a bespoke “tile generation system’ which split each layer up into small sections and only loaded them in when the user was looking at those bits. This greatly sped up the system and improved its reliability, allowing tens of thousands of concurrent users to access it.

Tower unit
Floor options