Best in show.
Congratulations are in order again to our interactive team!
For a fourth year running we've been awarded a w3 award in the Best use of Emerging Technology category. This year our interactive team exceeded expectations, collecting a coveted Best in Show award for our latest release of the Wren 360 Kitchen Configurator – An accolade only awarded to the top 1% of entries.
The w3 Awards honour the best of the Web, and are sanctioned and judged by the Academy of Interactive and Visual Arts. With over 3000 entries this season we're delighted to learn our Wren configurator was recognised as the best of the category, we're still leading the way in cutting edge tech.
Expanding the solution.
In 2021 Wren commissioned an update to the configurator that we'd designed and developed back in 2017. With their product range expanding and a business plan of moving into international markets well underway, Wren wanted to add in a broader range of interior styling options as well as a significant number of new products, ranges and finishes. The result would be a brand new configurator capable of literally billions of combinations.
Pikcells have consistently delivered market leading CG Images and Visualisers for us since 2015"
Universal accessibility.
Our 360 configurators all use browser-based WebGL technology, which loads instantly on any modern browser – there's no need for downloads, apps or plugins – the interactivity just works out of the box on nearly every device and browser.
The Wren 360 kitchen configurator provides users with an immersive, fully configurable, photorealistic kitchen interior. We've added a pioneering 'tile generation system' which split each layer up into small sections, only loading tiles when a user is viewing them. This greatly speeds up the system and improves its reliability, allowing thousands of concurrent users to access it at once.
Given these advancements in functionality and the continued development improvements to our interactive, the distinguished panel of w3 judges awarded Pikcells the Best in Show w3 award.
Winners story.
We also had the opportunity to chat with the team behind the awards at AIVA. They were interested in learning more about the story behind our winning entry so that they could share an article about the innovations, intricate design process and the passion from our team that made this project an extraordinary masterpiece.
You can read more about it here
