Digital solutions with distinction.
The Red Dot is an internationally recognised award for high design quality. The professional panel of expert judges only awards the sought-after Red Dot seal of quality to entries that win them over with excellent design quality and creative performance.
This was our first time entering the Red Dot Awards for Brands & Communication Design so we're delighted to announce we won over the jurors and received a distinction for our Wren 360 Configurator.
Read more and try the configurator here
Refined solutions.
In 2021 Wren's configurator needed an update, with a significant number of newer products and finishes in their catalogue, this refresh took the number of configurable options from millions to billions. Wren also commissioned the interactive to offer a broader range of interior styling options, with a view to them moving into international markets.
Accessible on any device.
This new ingenious 360° configurator uses browser-based WebGL technology, providing users with immersive, fully configurable photorealistic kitchen interiors. And they're available almost instantly, on any device and any browser.
Given these advancements and the fresh functionality, the expert panel of judges recognised the first-class design quality and have awarded Pikcells a Red Dot Award for Digital Solutions.